PLAY Issue 70 (October 2007)

For years I always wondered... do you know if anybody reuses ads they scanned and resized previously. Like EGM might have the same 2-page ad for Devil May Cry 2, GTA Vice City, and Shinobi -- all games that might have the same ad across 5 issues in a row during the holidays. If the magazine quality is roughly the same, why scan and resize the same collection of ads across all those issues, especially when you have 70-100 pages of ads in certain mags. I thought it would be a way to save you guys (and gals) time. But I never took the time to confirm if the pixel size and layout was exactly the same. Would this really save time, or can you enact changes across multiple pages, so its not a big deal?

Yeah, I thought a couple time of doing that, but it's really difficult to remember where those add where.  Sometimes, resolution is not the same, format could differ or not even scanned from the same scanner which would show when you look at the magazine.  For these reasons, I always prefer doing the magazine as a whole.  Most of the time I use an ADF, so it's quicker this way, but for oversized magazines, I purchased a flatbed since ADF are almost nonexistent and the one or two model that exist are in multiples of thousands of $$$.... so I need to be patient when scanning those.