Famitsu Issue 1333 (July 3/10, 2014)

Surprised you didn't speak about the history of キャッチコピー or taglines in games this issue cover. I knew in the past, it was fairly important in marketing that could make or break the game or system. Not too sure now in the digital age. I remember hearing the original Xbox in Japan having a poor one like Jump in 飛び込む or something and critics used that as a reason for poor sales of their hardware.

1 hour ago, ml0045 said:

rprised you didn't speak about the history of キャッチコピー or taglines in games this issue cover.

Don't be too surprised - I don't actually read these things lol.  Haven't played games in over 20 years, so I've never even heard of most of the stuff in this issue, let alone have an interest in it.  (And even games I HAVE heard of, I know nothing about - it occurred to me the other day that I don't even know what genre of game either Splatoon or Fortnite are.  Luckily, I've at least seen Minecraft since kids are allowed to play it on their tablets at school.)

I'm usually more focused on the colors or whether there are any rips in the page when I'm editing more so than the content printed on the page.  Once I'm finished editing the mag is the first time I even flip through it from cover to cover, first of all to make sure everything looks right in two-page/book mode, and also to see if some random thing catches my eye so I have something to talk about in the "about this file" section, since it is a pet peeve of mine that everyone else around here leaves theirs blank (well, with just the issue title copy/pasted, since the site's software won't let them submit the file if that space is completely blank).

But good looking out.  Anyone interested in marketing might want to give that article a look-see.

I honestly don't remember game marketing catch-phrases from back in the day, other than "Sega does what Nintendon't" and "now you're playing with power."  I DO remember the "SEGA!!" scream at the end of all their commercials, as well as the sort of robot-with-a-Japanese-accent "Playstation" at the end of their commercials (they had that in Western marketing, too, right?), but those aren't really catch-phrases.