God of War Slurpees!

[Mister Zero]

1Up.com news: http://www.1up.com/do/news?ct=NEWS also Kotaku: http://kotaku.com/5459603/feel-the-wrath-of-god-of-wars-brain-freeze/

Sony is teaming up with 7/11 to bring out Slurpees based on the upcoming title, God of War 3. Kotaku reports that the drinks will be heading to 7/11 stores in February, and feature "ferocious blackberries and frosty limes" as the flavor. Blackberries don't particularly ferocious to us, and this unfortunately beats out our suggested "blood and pained screams of your fallen enemies" flavor. But fans can look forward to more than just a syrup-based frozen drink, since the cups will contain codes that can be cashed in at Slurpee.com for God of War 3 downloadable content.

This is similar to the recent Dr. Pepper partnership with EA for DLC in its games, including Mass Effect 2. Drink manufacturers have made game-branded products before, but we're betting they'll see more success with these recent promotions that offer in-game rewards. As a move that encourages more purchasing with the promise of small, free in-game trinkets, it's a win-win for soft drink companies and publishers alike.